So, you want a work at home business solution
that will help you identify a profitable market niche to target. Everybody
seems to have trouble with this, and sometimes I do too since it seems to be so
confusing. In this article I'd like to provide you with an easy work at home
business solution for niche research with a simple to follow step by step
process that should help you get through the potentially confusing research
phase.
So, the first thing you need to do when building
a home internet business is to come up with some product or service ideas,
right?
Wrong.
The first thing you need to do is mentally
prepare yourself for what may be the greatest experience of your life, but that
is a topic for another article! You are going to need a work at home business
solution for coming up with ideas before you can crunch the numbers you receive
from niche research. It may be hard to come up with product ideas on your own
though, so you should look into a guideline you can follow to spur your
creative side.
So, my advice for a work at home business
solution for niche research is to use the Overture search engine term
suggestion tool and look for searches over 10,000 but not higher than 100,000.
Beyond that point the competition will likely be too heavy. This is of course
just my opinion, and should only be used as a rough guideline to get started.
Once you've found a topic, the next part of my
work at home business solution for niche research is to dig deeper into that
topic. Let's say you chose a topic that has 150,000 searches on Overture for
the broad term. If your topic is, say, golf, you should look for a niche within
that topic like "improve your golf swing" which only gets 16,000
searches or whatever.
Then run your niche searches through Google
Trends for the next part of my work at home business solution for niche
research. This will let you know how often this subject is popular, and you
don't want to make a product that is only popular during the summer only for
example.
Then check Google AdWords for a work at home
business solution for niche research. See how people are bidding pay-per-click
ads on that topic. If people are advertising regularly, they are probably
making a profit.
Then, it is time to decide on a niche using the
above criteria, which should complete the work at home business solution for
niche research!
IT Marketing Ideas That Attract More Great Clients
Are you looking for some IT marketing ideas to
help you really get noticed by potential clients? Perhaps you should
start looking beyond all the generalist tasks you are doing as a trusted
technology provider for your clients ... and start positioning yourself as a
real IT specialist.
Why? Well, the truth is you don't need that
much industry experience to position yourself as an IT specialist.
But specialization can make an enormous difference in your marketing results,
your hourly billing rates, your sales call closing rates, and your clients'
lifetime value.
Of course, there are a lot of IT marketing ideas
that can help you position yourself as an IT specialist. But the key is
identifying something you enjoy doing that many small business owners in your area
need. Finding a specialty helps ensure you won't just look like everyone
else providing technology services.
Consider the following 5 IT marketing ideas to
help you attract and retain great clients for your business.
- Be Choosy with Your Clients. If you are like many others in the small business IT consulting field, you are probably doing everything for your clients, including tasks like network design, procurement, project management, dealing with phone companies, Web hosts and ISPs, deciding what to buy and inspecting it when it comes in, and doing configuration, testing, integration, customization, training and troubleshooting. Wow, that's a lot of hats to wear! Your Virtual CIO role as the person that does everything certainly makes you a generalist in some respects. But who says you have to be a generalist for everyone under the sun? IT marketing ideas that really work involve you being all things to only some of the people in a particular niche. You provide true IT consulting solutions and show your clients that the buck stops with you. You become accountable for everything your clients need. But most importantly, you must limit the scope of the kind of clients you pursue, usually by industry niche.
- As an IT Specialist, You Can Market More Cost-Effectively to Your Niche. Marketing to a niche is actually easier and a lot more affordable than virtually any other IT marketing ideas. You will know exactly where to advertise when it comes to trade publications. You will be able to stop wasting time and money on generic ads in the newspaper, phone book or on the radio. When you understand your specialty and the needs of your niche, you will be able to come up with a marketing message that speaks directly to your target audience and really resonates. All of a sudden you become very valuable to potential clients and find yourself getting a warm response to your sales letters, postcards and any seminars you give.
- Picking a Specialty Niche Doesn't Always Require Extensive Experience. Finding your specialty and your niche can be as simple as having two or three clients, in the same or similar industries, who you've been working with for a year or two. Perhaps you've been doing a project such as migrating an antiquated MS-DOS-based industry-specific application to a 32-bit or to a Web-based application. As you go along, you may get to know a specific applications through work with a client or two. Now that you know that specific application, you most likely stand out from other consulting firms that those that use this industry-specific application could call.
- Size Up the Market Size When You Think About Your Specialty Niche. One of the best and most important IT marketing ideas is to make sure you do your homework before you decide who you are going to serve. As an IT specialist, sometimes you will have to turn away potential clients, which may be counter-intuitive to the idea of growing your business. However, you are not really turning away any really viable clients. Instead you are making room for, almost like a kind of de-cluttering of your client list, and honing in on a segment that will be a good fit for your solutions and bring you a good source of high-margin, long-term, steady service revenue.
- Develop a Marketing Message that Fits Your Specialty. Don't try to speak to the masses with your marketing materials. You can't possibly create a message that will resonate with everyone. And if you do, you will find yourself competing on price and reduced to a commodity. A well-defined specialty helps others know exactly what you do and for whom you do it. Plus focusing in on a well-defined niche avoids those prospects that would just call 30 companies they found in the phone book, looking for the lowest, dirt-cheap price.
