It has become commonplace for many people who
launched their home based businesses online to neglect other forms and mediums
of marketing. It should also be stated that a lot of online marketers are just
not educated on marketing offline. In both cases they are leaving a lot of
money on the table by not looking into offline marketing as a complimentary
marketing choice. The main idea is that you don't have to do online marketing
or offline marketing. A hybrid solution is a great way to get started. Let's
look at ten offline marketing ideas:
1. Post Flyers.
Make it a point to post these at banks, libraries, post offices, grocery stores
and just about anyplace that has a publicly available bulletin board.
2. Leave Product
Catalogs Or Brochures. You will
want to make sure these have order forms in them. Place for prospective
customers in medical offices and buildings. You will also want to leave this in
hospital patient rooms and waiting rooms.
3. Ask Local
Businesses. Inquire if it would be OK to post a flyer in their
window or main traffic area.
4. Ask Favorite
Salon/Hairdresser. Approach the owner about leaving business
cards and/or setting up a table with brochures of your products/services.
5. Create A
Tear-Off Discount Coupon Flyer. Once they are printed have the
United States Postal Service put them in mailboxes and PO
boxes.
6. Create Print
Advertisement. Have these run in local newsletters and/or
newspapers.
7. Create Phone
Book Advertisement. Inquire about having this ad put into your
local phone companies phone book under the most appropriate section.
8. Set Up A
Table At A Local Event. This could even be at a county fair if
those are popular in your area. You want to present your product and services
in the best light. If at all possible present samples of your product and/or
services. As an extra bonus you may want to hold a drawing to give away a free
product or service offering.
9. Run A Local
Radio Advertisement. Run a promotion with your local radio
station. Or better yet find out what your local DJ likes to eat for lunch and
have it sent to them for appreciation. Just make sure they know your name and
the name of your business. This will usually result in them mentioning your
business on the air.
10. Give Away
Freebies. Go out and get
quality bumper stickers, hats, sun visors, pens and etc that all feature your
business name prominently and/or the services you provide. Hands these out in
your local zip-code.
In this article we have taken a quick look at ten
offline marketing ideas which can be used to bring in more customers and
business. Of course these are not all of the ideas you can come across to help
your business grow. They should be used to stimulate even more ideas when it
comes to marketing for your business. If done consistently and correctly you
should be able to make a direct impact on your bottom line.
Real Estate Marketing Ideas - Save Money, Save Time
Looking for real estate marketing ideas that can
save you money and time? There are many affordable real estate marketing ideas
using social media tools, word-of-mouth campaigns, and even marketing
templates. Here are just a few.
Real estate marketing ideas dealing with online
and print marketing are perhaps the easiest and most obvious. Make sure your
business cards are updated with your social media profiles. Create free
"schwag" items like pens or mugs and give them to clients and
friends. Consider vanity plates for your car and focus on word of mouth
campaigns everywhere you go. Keep in mind the weight a hand written card of
appreciation or thanks carries in this digital age. Other simple solutions
might include:
- Sponsor a local event for charity
- Host a local meetup or even a tweetup
- Create a local business and resource guide
When it comes to email marketing, a few real
estate marketing ideas you can do yourself include simple email campaigns
offering tips and advice. Regular e-newsletters are a snap to put together with
free online templates. Sending out flash birthday cards or seasonal greeting
with your photo and contact information keeps you on the radar. In fact,
seasonal homeowner reminders and safety tips is a great way to stay connected.
One great avenue is to create "weekender tips" that include coupons
to local attractions. Other options to consider:
- Work with local businesses to co-brand an email offer (send to both your contact lists)
- Invite people to a local event or free online Webinar for homeowners
- Provide rate updates and information
- Surveys or polls your clients and sharing the results with others
You can't discuss real estate marketing ideas
without addressing the blog and website aspect of your online presence.
Consider creating an eBook that requires an email address for free download.
This builds your subscription list. Podcast or video blogs on specific topics,
especially when created in a series can be excellent attention grabbers. Client
Q & A through a contact form in your sidebar is helpful and interactive.
Make sure your Facebook, Twitter and other social media profiles are easy to
find on your site. Be sure to respond to blog comments in a timely fashion and
create an ongoing conversation therein. A few more real estate marketing ideas
for your website or blog:
- Offer a free IDX search tool
- Host a contest with prizes from local businesses
- Post articles about local businesses or interesting neighborhoods on your blog
Today marketing is all about social networking
platforms. You must have a Facebook account for your business. Fill out the
profile completely and thoroughly with good detail. Take some time on this as
people will read it to get a feel for you and your business. Additionally
consider:
- Sending daily birthday wishes
- Commenting or Liking 3-5 posts every day
- Updating your status with something fun and valuable once a day
- Post helpful and relevant resources, links and information
- Create a happy client photo album with testimonials
- Create animated slideshows or a photo album for listings
Twitter is a new entity to many us, but don't let
it scare you away from leveraging the awesome power of this tool. When it comes
to great real estate marketing ideas, Twiiter is just beginning to realize its
full potential. Start by creating a Twitter profile and use twitterlocal.net to
connect with people in your area. You can easily find people you know using
Twitter's "Find People" feature. Then begin tweeting valuable useful
and interesting information! Things like:
- Homeowner tips (easy repairs, projects, upgrades)
- Post funny experiences and stories (related to your niche)
- Local market info, updates
- List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
- Be the first one to tweet about breaking news
- Mention local event information
- Always tweet your blog posts
- Feel free to occasionally mention your professional expertise and activities
These are all simple and easy real estate
marketing ideas that can significantly improve your exposure and maximize your
following. There are plenty more, but these should get you started!
Lauren Roberts is an REO industry veteran and the
founder of REO Maestro. Founded in 2001, Lauren's objectives and approach were
very deliberate: to aggressively broaden the talents of her REO agent team by
combining their expertise with systemic tracking, reporting, organization and
automation. She partnered with Shupe Software Technologies whose progressive
approach to software development naturally and seamlessly complimented Roberts'
vast industry expertise. Inspired by overwhelming industry and peer demand, Roberts
and Shupe Tech successfully launched REO Maestro to REO professionals
nationwide. In 2010, the company changed its name to Realis as they welcomed
even more advanced technologies to their product offering.
Multi Level Marketing Ideas - The Ultimate Secret
Are you interested in learning multi level
marketing ideas' The Ultimate Secret? Well, you are not alone. But before the
secret is revealed and discussed, it is important to understand what multi
level marketing is all about. This Ultimate Secret can be uncovered by first
getting a good grasp of what this type of marketing actually entails.
Multi level marketing, more simply known as MLM,
is one of the most popular marketing strategies in the modern world. Before you
check out This Ultimate Secret, know that the sales force here is compensated
not just for the sales they make but for the sales of those they recruit. This
means that a downline of distributors is effectively created, resulting in a
hierarchy of various-or multiple-levels of compensation. It is different from
the standard compensation scheme wherein salespeople are paid only for the
services they render, not for recruiting others. Now that you know this, let's
proceed to The Ultimate Secret.
When it was first introduced, a lot of people
were skeptical about MLM but now that it has proven its capacity to change
people's lives, more and more people are trying to get their hands on multi
level marketing ideas' The Ultimate Secret. Critics say that this type of
marketing is similar to pyramiding, a notorious scam that tricked many people
and made companies lose everything. The truth is that MLM makes use of
legitimate business practices to generate a steady flow of profits, and that's
why you need to know multi level marketing ideas' The Ultimate Secret.
Okay, so here it is multi level marketing ideas'
The Ultimate Secret is not one little secret-it is in fact a string of secrets
that talk about how you can meet success in the field of MLM. Multi level
marketing ideas' The Ultimate Secret is this guide made up of seven reminders
you must never forget if you wish to rake in the millions.
1. Beware of the hype. You can't "get rich
quick." The first thing multi level marketing ideas' The Ultimate Secret
teaches is that it takes hard work and perseverance to survive in today's
competitive world.
2. Put your plan on paper. Committing your goals
to writing can help you stay on track. Take the multi level marketing ideas'
The Ultimate Secret for example. Chances are, you'll forget everything after
reading this page. Jot it down so you'll have something solid to help your
remember.
3. Understand what you're selling. You may be
able to fool people into buying your product or joining your organization, but
to be a truly effective and trustworthy marketer, multi level marketing ideas'
The Ultimate Secret says you need to know every detail there is about your
product and what it stands for.
4. Master the art of attraction marketing. Don't
chase prospects-let them come to you.
5. Your prospect's contact info is sacred. Get
it, save it, add to it. Multi level marketing ideas' The Ultimate Secret says
that building a list of loyal prospects is one of the best ways to monetize any
business, whether what you have is an old product or a totally new one nobody's
ever heard of.
6. Create a "marketing funnel." This is
one of the more tricky tips and involves prompting prospects to move from one
offer to another.
7. Make a customer list of your own. This is the
wisest part of multi level marketing ideas' The Ultimate Secret. With a list
you worked hard for and didn't borrow from other marketers, experts say you can
sell products over and over again for years on end.
There you have it, multi level marketing ideas'
The Ultimate Secret. With this guide, you can expect to make serious,
legitimate money with MLM.
So since you are serious about building your
business, here's a program I can recommend with confidence and it is used by
most of the top MLM producers - MLSP here you will find all the tools you need
and many insider advance training to date to generate traffic for your
business, leads on a daily basis and promote your business. This system can
also help you generate money to offset your marketing expenses and its also a
great solution to get you and your team started - regardless of your skill
level.
