If you have a new entrepreneurial venture that you are trying to create, once you have your business idea you will want to build it upon a unique selling proposition. Your USP will be the foundation of your entire business for years to come, and if you build it correctly from the beginning, it will help you create customers for life. Read on to find out how you can integrate it in your business.
The unique selling proposition is a statement that you will deliver to your customers, where you explain exactly what you will do for your customers, why they should choose you over any other option for a particular problem, and how you are different than any competition. This is a tall order for a very short statement, so you really need to spend a significant amount of time in crafting your own USP.
The advantage of creating your business from scratch, and building it on top of the unique selling proposition, is that it will be much less expensive and less of a shock to your customers. When a business does a well-needed, yet complete overhaul of their image and direction, it can be very expensive to undertake. More importantly is the image that it creates to the customers. If a customer is used to a business looking and feeling a certain way and then that business completely turns itself around to another different image, the customer may wonder if something is wrong with the business. By building your business correctly from the beginning, you will avoid this dilemma.
Your USP should permeate every aspect of your business, from the way you answer your emails to your voicemail, from your product packaging to your uniforms. Every piece of our business that touches your customer must give one consistent message. If you have something giving a message over here and then an employee gives a completely different message, the customer will not be able to create a habit or a repetitive feeling about your business. You want to build the same (positive) atmosphere for your customer over and over, so they know that they can count on the certain experience when they want a certain problem solved.
You unique selling proposition is nothing more than a promise to the customer in exchange for their patronage. You are telling the customer that you will treat them in a certain way if they promise to come back repeatedly. By giving your customers a consistent message in this fashion you can keep some of them for life.
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